Friday, March 21, 2014

Walking towards Sunlight


Project Sunlight--Unilever

 

This a very special and a unique initiative of a FMCG giant such as Unilever to impart hope to the expecting parents is a very applaudable effort. World at present is going through so many difficulties & scarcity issues, which are making us feel dwarf and human race as such. The volatility in ecosystem, the multiple wars which are being fought in the field but in the minds of everyone of us for more & more material prosperity, to stay one up, has resulted into this problem. Actually, problem is not that of the scarcity, but that of our inability to satiate our GREED.

 

People argue that if greed is killed, then there would be adverse effects on the world growth, evolution of the society shall stop, & so shall the need to make lives better. I don’t know if this argument stands 100% true, but certainly, we have bartered our mental peace in our quest for more money, prosperity, for a more relaxed & comforting lifestyle. These needs are beyond a point unnecessary, & have diminishing marginal utility. I was going through an article on the world's most richest politicians, & one of them have a fleet of 7000 cars(still counting) & one of the largest palace to live(>1mn sqft of carpet area). Why is such a lavish lifestyle driving us mad

 

Our madness in directing our endeavors to achieve more & more are leaving us mentally disrupted. Most of the professionals today, suffer from insomnia, high levels of stress, with no or minimal family life. Family life is one of the most amazing things available at one's disposal, which gives one a chance to unwind oneself with the family members. One learns many people handling skills while at the family, with different relatives having different priorities in life, but all converging to a common goal of nurturing a bigger aim of superior family value & integrity.

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