Project
Sunlight--Unilever
This a very special
and a unique initiative of a FMCG giant such as Unilever to impart hope to the
expecting parents is a very applaudable effort. World at present is going
through so many difficulties & scarcity issues, which are making us feel
dwarf and human race as such. The volatility in ecosystem, the multiple wars
which are being fought in the field but in the minds of everyone of us for more
& more material prosperity, to stay one up, has resulted into this problem.
Actually, problem is not that of the scarcity, but that of our inability to
satiate our GREED.
People argue that if
greed is killed, then there would be adverse effects on the world growth,
evolution of the society shall stop, & so shall the need to make lives
better. I don’t know if this argument stands 100% true, but certainly, we have
bartered our mental peace in our quest for more money, prosperity, for a more
relaxed & comforting lifestyle. These needs are beyond a point unnecessary,
& have diminishing marginal utility. I was going through an article on the
world's most richest politicians, & one of them have a fleet of 7000
cars(still counting) & one of the largest palace to live(>1mn sqft of
carpet area). Why is such a lavish lifestyle driving us mad
Our madness in
directing our endeavors to achieve more & more are leaving us mentally
disrupted. Most of the professionals today, suffer from insomnia, high levels
of stress, with no or minimal family life. Family life is one of the most
amazing things available at one's disposal, which gives one a chance to unwind
oneself with the family members. One learns many people handling skills while
at the family, with different relatives having different priorities in life,
but all converging to a common goal of nurturing a bigger aim of superior
family value & integrity.
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